
Midland Mencap
Social Media Marketer
I am responsible for all social media content, across the nine channels Midland Mencap has.
In my first year in post, I took our Impression rate, across our all of our social channels from 800k to over 3 million, resulting in a 236.8% increase.
I engage with a wide variety of teams, with a range of goals and KPIs, to ensure their communities and teams are supported with graphics, video content and strategies for promotion
I participate in regular Marketing meetings with the Marketing Manager, feeding in with research, reflections on our analytics and suggestions for future content
I respond to Direct Messages the Facebook page receives, in an accessible, easy-read, format where possible
I create informative graphics using Canva, Adobe Photoshop and Illustrator, and Procreate